About Us

Our Beginning

Established in 2007, Soul Ova Gold is a veteran owned, European based streetwear brand constructed with the thinking consumer in mind. Our design concepts begin with 3 steps; Envision something cool, design with originality using quality products and create with a conscience. That’s also the thought process behind our name. Soul Ova (over) Gold is defined just how it’s read. We believe the full spectrum of the human experience is more valuable than anything that money can buy.

Our Philosophy

“Know Self – Know Wealth”. Simple and pure. Our interpretation of true wealth is what you have within (your thoughts, creativity, feelings, goals, ambitions and beliefs) and what you give to others (your time, thoughtfulness, generosity, humility and contribution to the greater good), not the materials you possess. The material should enhance who you are, not define it.