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About Us

Our Beginning

Established in 2007, Soul Ova Gold is a veteran owned, European based streetwear brand constructed with the thinking consumer in mind. Our design concepts begin with 3 steps; Envision something cool, design with originality using quality products and create with a conscience. That’s also the thought process behind our name. Soul Ova (over) Gold is defined just how it’s read. We believe the full spectrum of the human experience is more valuable than anything that money can buy.

Our Philosophy

“Know Self – Know Wealth”. Simple and pure. Our interpretation of true wealth is what you have within (your thoughts, creativity, feelings, goals, ambitions and beliefs) and what you give to others (your time, thoughtfulness, generosity, humility and contribution to the greater good), not the materials you possess. The material should enhance who you are, not define it.

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Size Guide

SIZES GUIDE

US Bust Waist
XXXS · 0 31¾ 23½
XXS · 2 32¼ 24½
XS · 4 34 26
S · 6 36¼ 28¼
M · 8 38½ 30¾
L · 10 41 33½
XL · 12 42½ 35½
US Bust Waist
1 31½ 23½
2 32¼ 24½
4 34 26
6 35½ 27½
8 37 30
10 38½ 30¾
12 40¼ 32¾
14 41¾ 34½
16 43¾ 36½

EQUIVALENT SIZES TABLE

US EUR UK MEX
XXXS · 0 XXS 4 EECH
XXS · 2 XS 6 ECH
XS · 4 S 8 CH
S · 6 M 10 M
M· 8 L 12 G
L · 10 XL 14 EG
XL · 12 XXL 16 EEG
US EUR UK MEX IT RU
1 32 4 0 36 38
2 34 6 1 38 40
4 36 8 3 40 42
6 38 10 5 42 44
8 40 12 7 44 46
10 42 14 9 46 48
12 44 16 11 48 50
14 46 18 13 50 52
16 48 20 15 52 54
* The measurements in the guide are based on measurements taken directly from the body, not the garment. If your measurement is between two sizes, we recommend you select the larger size.